L I G H T W A V E S M A R T L I G H T I N G
Bright & Smart
Following on from a successful few months that saw their products being stocked by Apple, smart home automation company Lightwave RF, were ready to get their brand name out into the wider world.
We wanted to create a campaign that captures the simplicity with which Lightwave products benefit daily life. Using the straightforward innocence of childhood animations provided an adaptable way to do this, and so the Smart family was born.
Presenting the Smarts
We produced a series of online films that rand across Facebook & Instagram. Using a stop-motion style animation mixed with a classic British narration style the target audience would be likely to fondly recall from childhood. Each of the animations simple storylines and jargon-free language supports the strategic approach, while alluding to the product benefits.
Contact me.
rob_jr_lewis@hotmail.com
07593713839
75 Merchant Square
Portishead, Bristol, BS20 7PE