Bodega wanted to bring the depth and richness of continental meats into everyday pack lunches.

We helped position the new snackable range as a way to elevate familiar lunch routines, moving the category beyond safe, bland choices and towards bolder, more satisfying flavour. The strapline Further the flavour captures that shift, taking the taste Bodega is known for and making it accessible to a wider audience selling it’s convenience and relevance for everyday eating.